Meet Our Founder - CoverMyNiche
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Revolutionizing Specialized Insurance Through Technology

We're not just another insurance agency. We're a technology company that's transforming how specialized risks get covered, making niche insurance accessible to everyone while empowering agents with cutting-edge digital tools.

The Challenge We're Solving

The Problem

  • Traditional carriers avoid specialized and niche risks
  • Agents struggle to find coverage for unique client needs
  • Complex, paper-based application processes
  • Slow approval times and outdated technology
  • Fragmented marketplace with limited options
  • High barriers to entry for emerging industries

Our Solution

  • Instant quote-and-bind platform for specialized risks
  • Help agents monetize existing customer databases
  • Market ancillary products to current clients seamlessly
  • White-label technology that works while agents sleep
  • Responsive platform that meets modern consumer expectations
  • Deep industry expertise and carrier connections

What Makes Us Different

We're redefining what an insurance company can be in the digital age

Technology First

Built from the ground up with modern technology, not legacy systems adapted for digital use.

Niche Specialization

Deep expertise in markets others avoid, from cannabis to drones to fertility coverage.

Dual Market Focus

Serving both direct customers and empowering agents with white-label platform solutions.

Agent Revenue Engine

Platform designed to help agents monetize existing customers with ancillary products that work 24/7.

Our Core Values

The principles that guide everything we do

Innovation

Continuously pushing the boundaries of what's possible in insurance technology.

Accessibility

Making specialized coverage available to underserved markets and emerging industries.

Partnership

Building lasting relationships with agents and clients through mutual success.

Protection

Providing comprehensive coverage that truly protects what matters most.

45+
Specialized Coverage Types
100%
Digital Platform
24/7
Platform Availability
Growth Potential

Our Vision for the Future

We envision a future where agents can effortlessly monetize their existing customer relationships with ancillary insurance products, where consumers get instant quotes and immediate coverage for specialized risks, and where no business is turned away because their risk profile is "too unique."

What's Next in Our Rollout

  • Phase 1: Core platform launch with essential personal and commercial coverages
  • Phase 2: Advanced quote-and-bind capabilities for instant coverage
  • Phase 3: Full agent monetization tools and customer database integration
  • Phase 4: AI-powered risk assessment and automated underwriting
  • Phase 5: Complete "make money while you sleep" agent platform

Our ultimate goal: Create the platform that transforms how agents think about their customer relationships. Instead of one-time transactions, we're building tools for lifetime value—helping agents offer relevant, valuable coverage to their existing customers through seamless, responsive technology.

The vision that started in 2018 is becoming reality. We're not just changing specialized insurance; we're revolutionizing how agents can grow their businesses through technology.

Susan Hupp

Susan Hupp

CEO & Founder

Meet the CEO & Founder

Ready to Experience the Difference?

Whether you need specialized coverage or want to partner with our platform, we're here to help.